The agency for brands who love their customers
We handcraft segmentation based sales and marketing campaigns that attract, convert, and retain your best customers.See Our Services
What's In It For You?We help brands develop brand advocates by focusing on Customer Journey Marketing. It's not enough just to make a sale in today's brutal economy. You must be consistently creating raving fans by delivering a superior customer experience.
Brand advocates are easy worth 30 times more than a typical customer. But, where are they? How do you develop them?
The 3 Stages of the Customer Journey
The first stage of every customer's journey is to be aware that your brand is a possible solution for their problem. Brands must add value and position them as experts here apart from their product or service.
The second stage requires an action on behalf of the customer. This action is a sign that you're building trust with the customer. How much trust? Depends on the commitment of the action.
The final stage that is ignored by most brands is Advocacy. Developing advocates, not customers, should be the #1 goal of your entire organization. A Brand Advocate not only buys multiple times, but tells others about you online and offline.
How We HelpWe help brands understand the motivation of their best customers and deliver value through the entire path to purchase. We don't "do" marketing, we build profitable marketing automation systems.
The very best way to get ALL of Intent Company’s tools, dashboards, and live consulting sessions is with the Intent Company Online Coaching Group. Here you will have immediate access to all our prior trainings, and each month you’ll get new, effective, and proven marketing techniques that we have used for years.
One on one, personal consulting. We audit your exact situation, your place in the market, and how your customers perceive you. Then we create a tailor made game plan for you and your team to implement. This is best for teams that just need a push to get started. While we give you the exact steps to take, it is up to you to put the work in. You would need a trusted team to do this and a bit of time.
If you want us, the Intent Company team, to build these funnels, dashboards, and content calendars, from the ground up, we can do that, too. After collecting our data about your company, the market, and your customers, we will implement an intently crafted sales and marketing funnel aimed at finding new customers, gaining trust with present customers, and turning them into Brand Advocates.
What We DoWe build handcrafted sales and marketing campaigns that produce long term profitable results. We're tired of all the flash in the pan techniques that chase after every change from Google, Facebook, and Amazon. We believe marketing should be built upon the following 3 pillars.
We call our process...
The Intent Method
You cannot afford to speak to all your customers the same way. Your customers have unique motivations for buying your product, service, or message. Identifying your customers need and matching it with your brands value is at the heart of customer journey marketing.
Most marketing initiatives are haphazard activity without a plan, purpose, or clear objectives. By building intentional Marketing Automation Systems (MAS) brands will create efficiencies, scalability, and measurable results.
'What gets measured, gets managed.', Peter Drucker. We implement a three step methodology to produce a continual improvement in results: Strategy, Action, and Measurement.
Since working with Billy I have seen an increase the productivity from both myself and my employees. The tools and expertise Billy has equipped us with has resulted in an increase in sales and time management. We are continuing to use his company's services well into the future to provide a competitive edge against our competition to ensure we leave a positive, long lasting impression with our customers.
I've worked with William for about 12 months. During this period we've been in close contact and have worked together in person. William is without doubt one of the smartest internet marketing experts I've worked with. His knowledge in digital marketing and E-Commerce optimization is outstanding - as is his passion, talent and notable work ethic. I recommend William as a 10 out of 10 without hesitation.
Amos W.Marketing Director
William and I have had the pleasure to work on several digital services engagements and a variety of accounts. He engages with enthusiasm, leads his team by example and has a keen eye on customer success. William (Billy) is a model for his genuineness and creativity.
Ken C.Ecommerce Executive
Billy’s stewardship thru the last year was amazing!
Damien DVP of Marketing
Billy possesses technical aptitude, marketing savvy, and genuine appreciation for the relationships he fosters, and you will begin to understand the impact can have on you, a business or a community. To this day, I employ digital marketing tactics he taught me, and always know I can lean in and work harder when I hit a wall.
Mike MDirector of Digital Marketing