An imperative part of Digital Marketing is the creation of Customer Personas. When Customer Personas are done right, every single piece of content you create is aimed specifically at a person that is willing to buy from you. When they are done wrong, you waste time and resources creating
Understanding Actual ROI Stop Getting ROI Wrong And Take Control of Your Results
A huge aspect of Digital Marketing is calculating your ROI. ROI, as many of us know, stands for Return On Investment. Meaning, how much money do you get back when you put money into your business. Well, it turns out, some of the most successful companies get ROI wrong. And you might be getting
Core Concepts – Path to Purchase You’ve Forgotten this Core Concept of Business… And it’s Hurting You
A huge mistake people make, in all walks of life, is getting away from Core Concepts. You see this in athletes. You see it in dieters. And you, and I, see it in businesses all the time. When a business loses track of a Core Concept, they falter. And they fall. And sometimes they die. One