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Troy Robbins

art head split

By Troy Robbins

How to Create Customer Personas that Drive Sales Clearly define your best customers

An imperative part of Digital Marketing is the creation of Customer Personas. When Customer

Filed Under: Market Research, Strategy Tagged With: content marketing, personas

understanding roi

By Troy Robbins

Understanding Actual ROI Stop Getting ROI Wrong And Take Control of Your Results

A huge aspect of Digital Marketing is calculating your ROI. ROI, as many of us know, stands for

Filed Under: Data Analysis, Strategy Tagged With: ecommerce, roi

conversion funnel interest

By Troy Robbins

Core Concepts – Path to Purchase You’ve Forgotten this Core Concept of Business… And it’s Hurting You

A huge mistake people make, in all walks of life, is getting away from Core Concepts. You see

Filed Under: Strategy Tagged With: conversion funnel, ecommerce, purchase path

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