Using technology to free up human hours is imperative.
First, it lets you scale in size without worry. Without automation, if you got too many new customers, you’d find yourself scrambling just to even be in contact with them.
Second, it allows your human hours to be used where they are most beneficial, not just for your brand but also for the people themselves.
Third, a customer’s behavior and personality should warrant certain responses from you. With automation, you can simply set up triggers so outreach is hyper-focused and immediate.
If you want to see what else automation can do for you, check the whole webinar out right here.