What is the Customer Journey Approach to Marketing? At Intent Company, we believe in the Customer
The 4 Roles of Every Marketing Team
All business roles fit into one of these 4 buckets. Are you a method or principle gal/guy? Get
The Trust Continuum
We think that a conversion is when someone pulls out their wallet and buys something. There may be a
What Does Google Actually Provide?
If you're confused why Google always changes its algorithm and you have to chase around the newest
How to Create Customer Personas that Drive Sales Clearly define your best customers
An imperative part of Digital Marketing is the creation of Customer Personas. When Customer
Understanding Actual ROI Stop Getting ROI Wrong And Take Control of Your Results
A huge aspect of Digital Marketing is calculating your ROI. ROI, as many of us know, stands for
Core Concepts – Path to Purchase You’ve Forgotten this Core Concept of Business… And it’s Hurting You
A huge mistake people make, in all walks of life, is getting away from Core Concepts. You see