Extremely large, well-known brands somehow are able to succeed while missing out on this basic and completely salient foundation of marketing. Imagine how much better they could do if they weren’t missing out on this? Anyway, that basic foundation is all about optimizing. Every brand has a
Intent Method
All business is about this specific, but overall basic, concept. Your brand has a unique value. And there are certain people that need that value. Simply connecting these two points with crystal clear strategies is what marketing is all about. There are 3 main pieces in order
Advocacy
Creating campaigns focused on advocacy has numerous benefits. By giving your advocates the proper tools to share their experiences with others and interact with your brands empowers them as advocates. These advocates have tremendous value to your brand, even outside of their
Action
Every now and then a potential customer is going to take certain actions. Whether it be on social media, in your emails, or on your site. Every time someone takes an action you should have systems and plans ready to react to that action. Too often brands simply hope their product
Awareness
Awareness is pivotal for every brand. When put into a marketing campaign, awareness is designed to expose your brand to new people and develop an affinity from the ground up. Trying to sell to a customer before this stage is just wasted time, energy, and money. Plus, you’re likely
Automation
Using technology to free up human hours is imperative. First, it lets you scale in size without worry. Without automation, if you got too many new customers, you’d find yourself scrambling just to even be in contact with them. Second, it allows your human hours to be used where
Personalization
Personalizing your brand; by making it a real, unique voice in the world, is the key to making customers connect with your brand. And customers that truly feel connected to your brand will more likely buy from you again and again and share those experiences with others. But in
Brand Advocates
The goal for all marketing strategies should lead to one point. All concepts implemented, all data points measured, and all focus should be on this one thing. Creating brand advocates. A brand advocate is someone that will buy from your brand again and again. They buy for