The goal for all marketing strategies should lead to one point. All concepts implemented, all data points measured, and all focus should be on this one thing. Creating brand advocates. A brand advocate is someone that will buy from your brand again and again. They buy for value, not for price. They identify with …
Brands, even big, successful brands, tend to look at all their problems through their own eyes only. But they never look at the problems they’re customers see. Even though putting yourself squarely in the shoes of your customers puts your brand in the absolute best place for growth and success. We call this the …
Too many brands adopt this marketing strategy: They see a new marketing idea, try it out without really knowing the details or why it might work, it fails, then they drop it for a new marketing idea. It’s called the Shiny Toy Syndrome… Many brands suffer from this. If you want to break away …
Customer Journey Assessment Video Overview
What is the Customer Journey Approach to Marketing? At Intent Company, we believe in the Customer Journey Approach. Every single customer starts on a journey before they can buy from your brand. They go from not knowing about your brand at all and, perhaps, not even knowing they need your product or service to someone …
[embedyt] https://www.youtube.com/watch?v=g9xWq9u2Zmk[/embedyt] Did you know that there are four unique buckets that every member of your marketing team will fall into? Simply assigning these buckets is a great start for clarity for you and your team. But if you want to really understand and use the 4 buckets of your marketing team to its …
Understand the commitments that make up the entire customer journey.
[embedyt] https://www.youtube.com/watch?v=E35fWTcE6E8[/embedyt] Every single time Google changes their algorithms, people tend to freak out. “How can I get my ranking back? What does Google want? How am I going to rank for this and that?” These questions might be on top of your mind, but it’s not the question that needs asking. What does …
