Brands, even big, successful brands, tend to look at all their problems through their own eyes only. But they never look at the problems they’re customers see. Even though putting yourself squarely in the shoes of your customers puts your brand in the absolute best place for growth
Shiny New Toy Syndrome
Too many brands adopt this marketing strategy: They see a new marketing idea, try it out without really knowing the details or why it might work, it fails, then they drop it for a new marketing idea. It’s called the Shiny Toy Syndrome… Many brands suffer from this. If you
CJA Overview # 1 – What is a Unique Selling Proposition?
“Unique Selling Proposition” or USP might be an overused term that gets tossed around haphazardly, but it is vitally important to your marketing plan. Without a clearly defined unique value that your brand can offer, you’re going to get lost in the fold. Check out the video to see what
The Customer Journey Approach
What is the Customer Journey Approach to Marketing? At Intent Company, we believe in the Customer Journey Approach. Every single customer starts on a journey before they can buy from your brand. They go from not knowing about your brand at all and, perhaps, not even knowing they need your
The 4 Roles of Every Marketing Team
Did you know that there are four unique buckets that every member of your marketing team will fall into? Simply assigning these buckets is a great start for clarity for you and your team. But if you want to really understand and use the 4 buckets of your marketing team to its fullest
The Trust Continuum
In order for any person to buy a product or service from your brand, they must travel through The Trust Continuum. Understanding that The Trust Continuum is not just one step, but several small steps will help you create a journey that customers love to take. But how do you create
What Does Google Actually Provide?
Every single time Google changes their algorithms, people tend to freak out. “How can I get my ranking back? What does Google want? How am I going to rank for this and that?” These questions might be on top of your mind, but it’s not the question that needs asking. What does
How to Create Customer Personas that Drive Sales Clearly define your best customers
An imperative part of Digital Marketing is the creation of Customer Personas. When Customer Personas are done right, every single piece of content you create is aimed specifically at a person that is willing to buy from you. When they are done wrong, you waste time and resources creating