4:35 0:00 We all commit this marketing sin to some extent. We chase shiny new toys that promise significant results (and fast!) despite the nagging voice in our minds telling us we’ve done this before. It’s a cycle that looks like this: First, we get excited about a new marketing strategy, idea, or …
Extremely large, well-known brands somehow are able to succeed while missing out on this basic and completely salient foundation of marketing. Imagine how much better they could do if they weren’t missing out on this? Anyway, that basic foundation is all about optimizing. Every brand has a Strategy. And every brand puts it into …
All business is about this specific, but overall basic, concept. Your brand has a unique value. And there are certain people that need that value. Simply connecting these two points with crystal clear strategies is what marketing is all about. There are 3 main pieces in order to connect those two points and we …
Creating campaigns focused on advocacy has numerous benefits. By giving your advocates the proper tools to share their experiences with others and interact with your brands empowers them as advocates. These advocates have tremendous value to your brand, even outside of their continued patronage. But you need to create campaigns hyper-focused to get that …
Every now and then a potential customer is going to take certain actions. Whether it be on social media, in your emails, or on your site. Every time someone takes an action you should have systems and plans ready to react to that action. Too often brands simply hope their product or service speaks …
Awareness is pivotal for every brand. When put into a marketing campaign, awareness is designed to expose your brand to new people and develop an affinity from the ground up. Trying to sell to a customer before this stage is just wasted time, energy, and money. Plus, you’re likely to turn people off of …
Using technology to free up human hours is imperative. First, it lets you scale in size without worry. Without automation, if you got too many new customers, you’d find yourself scrambling just to even be in contact with them. Second, it allows your human hours to be used where they are most beneficial, not …
Personalizing your brand; by making it a real, unique voice in the world, is the key to making customers connect with your brand. And customers that truly feel connected to your brand will more likely buy from you again and again and share those experiences with others. But in order to personalize your brand, …
