Marketing Isn’t a Lottery Ticket
There’s a prevalent marketing trend among CEOs, founders, and owners sweeping the nation. It’s called Shiny New Toy Syndrome. It tends to spring up when…
There’s a prevalent marketing trend among CEOs, founders, and owners sweeping the nation. It’s called Shiny New Toy Syndrome. It tends to spring up when…
Getting a good handle on both value and need is vital for real business growth. You have something special when you overlap Value and Need.…
Robert B. Cialdini’s book, The Psychology of Influence of Persuasion, talks about how six aspects give influence (like we see in marketing) its bite. It’s…
Imagine a brand new smartphone. One of the real advantages of a value-need workshop is realizing you can increase your value to your customers, knowing…
To create a customer-centric marketing strategy, brands need to consider the What, Why, and How of marketing. The What are the products and services you…
Why Selling Products Alone isn’t Enough Elite athletes and coaches reach their high levels because they possess a mastery of fundamentals. Take Vince Lombardi, one…
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