All business is about this specific, but overall basic, concept. Your brand has a unique value. And there are certain people that need that value. Simply connecting these two points with crystal clear strategies is what marketing is all about. There are 3 main pieces in order to connect those two points and we …
Creating campaigns focused on advocacy has numerous benefits. By giving your advocates the proper tools to share their experiences with others and interact with your brands empowers them as advocates. These advocates have tremendous value to your brand, even outside of their continued patronage. But you need to create campaigns hyper-focused to get that …
Brands, even big, successful brands, tend to look at all their problems through their own eyes only. But they never look at the problems they’re customers see. Even though putting yourself squarely in the shoes of your customers puts your brand in the absolute best place for growth and success. We call this the …
