Brand Advocates
Turn one-time customers into lifelong fans While every business is different, all have the same goal: to make and keep a customer. This is basically…
Turn one-time customers into lifelong fans While every business is different, all have the same goal: to make and keep a customer. This is basically…
Creating a customer journey dossier is vital for targeted and ultimately profitable marketing. A good dossier is a persona for your niche customers that delves…
Sometimes, a brand’s marketing strategy is a lot like a cartoon villain from Scooby-Doo. In Scooby-Doo, you have a seemingly unnatural force until the disguise…
Too often, brands need help generating action from their potential customers and clients. They may have great engagement with all the emails and messages they…
Remember those choose-your-own-adventure books that were popular when we were in middle school and junior high? Those provide a fantastic way to think about the…
Adding and showing off personality is an excellent way for a brand to create a healthy following of fans, customers, and brand advocates. But that’s…
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