“Unique Selling Proposition” or USP might be an overused term that gets tossed around haphazardly, but it is vitally important to your marketing plan. Without a clearly defined unique value that your brand can offer, you’re going to get lost in the fold.

Check out the video to see what your USP needs to do and how to find out if yours is developed correctly. When you do have the right USP, magic can happen.

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