“Unique Selling Proposition” or USP might be an overused term that gets tossed around haphazardly, but it is vitally important to your marketing plan. Without a clearly defined unique value that your brand can offer, you’re going to get lost in the fold. Check out the video to see what
The Customer Journey Approach
What is the Customer Journey Approach to Marketing? At Intent Company, we believe in the Customer Journey Approach. Every single customer starts on a journey before they can buy from your brand. They go from not knowing about your brand at all and, perhaps, not even knowing they need your